After working with 350+ clients on launching tens of thousands of cold emails, I came to a few realizations:

• Personalization matters a lot, for most products/services, it’s essential
• Most businesses aren’t selling at high enough contract value to justify in-depth personalization and time investment for every account
• No, little, or surface-level personalization leads to suboptimal outcomes

That’s why I published a step-by-step guide (including a simple hack) on how to:

• Reduce your time personalizing cold emails by 70-80%
• Easily outsource the entire prospecting and research process (and significantly reduce costs)
• Generate 40% more reply rates by demonstrating that you understand your prospect, their pain points, and aligning your pitch accordingly