About Yantle

My name is David Kanika, and I am the founder of Yantle. At the heart of my work is the principle that each client's success is my personal responsibility. I am dedicated to ensuring that every client and every business I engage with reaches its fullest potential. Your goals become my mission, and I take immense pride in delivering results that drive my clients' professional and personal success.


Yantle in numbers

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"The best way to predict the future is to create it yourself"

1992
I was born in Bratislava, Slovakia!
I was born in Bratislava, Slovakia!

I was born in Bratislava, the capital of Slovakia, a tiny Eastern European country with a population of just 5.5 million. My upbringing was a blend of cultures—my mother being Slovak and my father from Africa—which offered me a unique perspective from a young age. I grew up in a multi-generational household where I, my brother, and both my parents shared a small apartment with my grandparents. Our situation could be described as middle-lower class at best, meaning life was very modest. I initially included a picture of the area where I lived, but frankly the area looked a little too depressing (think “Soviet housing blocks”). To make matters worse, my parents divorced when I was young, further straining our financial situation. The 90s and early 2000s in Eastern Europe were tough, especially for a mixed raced kid, with limited opportunities for many. I was surrounded by humble beginnings, even by Eastern European standards, though at the time, I didn’t know any different. Running an online business or traveling seemed so remote that I never even dreamed of it.

2008
Unexpected move to Belfast, Northern Ireland, unlocked a paradigm shift
Unexpected move to Belfast, Northern Ireland, unlocked a paradigm shift

At the age of 15, my life took a dramatic turn when I moved to Belfast with my mother, leaving behind everything I had known. It felt like a stroke of luck that shifted the course of my future. I passed exams and enrolled in an all-boys school called the Royal Belfast Academical Institution (or RBAI / Inst), one of the top schools in Northern Ireland, known for its rich history, academic and sporting excellence, and famous alumni, such as Lord Kelvin (William Thomson, known for the Kelvin temperature scale and contributions to thermodynamics), Thomas Andrews (chief architect of the RMS Titanic), David Trimble (Nobel Peace Prize laureate and key figure in the Good Friday Agreement), Rory Best (former captain of the Irish national rugby team), and William Pirrie, Viscount Pirrie (chairman of Harland and Wolff, known for overseeing the construction of the RMS Titanic). For the first time, I saw a stark contrast to life in Eastern Europe—where opportunities had seemed limited. At RBAI, I excelled academically, in contrast to the heavy focus on sports that dominated my “past” life in Slovakia. During my school days I also took part in Young Enterprise. Our team developed, marketed, and sold a product, generating a profit. Looking back, that experience was transformational—it was my first real exposure to business and entrepreneurship, and it opened my eyes to the possibilities of what I could achieve. It was here that I first realized it was possible to move up in life, to achieve more than I had ever imagined.

2012
Door-to-door sales helped me to developed the “eat what you kill” attitude
Door-to-door sales helped me to developed the “eat what you kill” attitude

At the beginning of the summer between school and starting university, I won a cash prize for academic excellence. As an excited 18 year old who also studied German, I used these funds to solo travel around Germany. This sense of freedom and adventure made a profound impact on me, foreshadowing the independence and exploration I would seek in my future. However, I spent nearly all the money I had saved up. When I returned, I needed additional funds for holidays I promised my girlfriend at the time, and despite finishing school, I couldn’t expect any gifts or any financial support from my mother, who worked minimum wage jobs. To raise funds for my first “grown up” holidays in the Canary Islands, I took a door-to-door, commission-only sales job which promised good payday IF you work hard. That sounded like a fair deal to me. While my peers were stacking shelfs or folding clothes with a guaranteed compensation, I was walking for hours, banging on doors, pitching, getting rejected, and closing. The product or “campaign” we were selling were randomly assigned depending on the group you end up in. Unfortunately (or luckily), I was assigned to the most difficult campaign, selling a nature-based charity (during financial downturn) to plant trees, while the other group received free tablets to promote a free, not-so-well known service called Netflix! However, over the course of those two months, I was promoted to a leadership position. This experience was transformative; I learned sales, embraced the “eat what you kill” mentality, and realized the importance of 100% accountability. It strengthened my work ethic and ignited my passion for sales and psychology.

Psychology at Durham University… I thought academia was my way forward
Psychology at Durham University… I thought academia was my way forward

When I joined Durham University to study psychology, I was still uncertain about my future but deeply passionate about the subject. As a Top 3 university after Oxford and Cambridge, Durham provided the perfect setting to explore and deepen my understanding of psychology. I initially considered various career paths, such as becoming a clinical psychologist, occupational psychologist, or business consultant with a major firm. During this period, I also started my first online business and dedicated my nights to learning about digital marketing.

2013
My first record breaking sales experience… “sales = systems x behaviours”
My first record breaking sales experience… “sales = systems x behaviours”

During my time at university, I took an internship at the UK’s largest student job platform, where I was initially responsible for marketing. After being assigned to a single in-person event, I was tasked with developing from scratch and overseeing the in-person event program for the entire year across the UK. This role involved recruiting and training staff and attending student fairs across the UK – quite exciting for a student! I achieved a 300% increase in sign-ups compared to previous records. This experience was invaluable, it was a clear evidence that I can create a sales script based on human triggers and psychology, teach it, and drastically alter business outcomes. Through the internship application process, I also won a mentoring session with Roger Mavity (former Chief Executive of Granada Group’s leisure division, later Chairman of financial PR firm Citigate, and former CEO of the Conran Group), who had just published The Rule Breaker’s Book of Business. Overall, meeting someone with such background was a new and very powerful experience, one that left a lasting impact—though I realize now I probably wasn’t mature enough at the time to fully appreciate the chance to gain even more wisdom from him. He shared his views on career options, business, just as strong opinions on the consulting industry, which shaped my views and ultimately also influenced my choice to pursue more unconventional paths.

2015
First online venture… a lesson in taking fast, decisive action
First online venture… a lesson in taking fast, decisive action

During my time at Durham, I launched my first online venture from my university bedroom, selling health and beauty products. This was way back before e-commerce evolved into what we know today. My business grew quickly, and soon my room was filled with boxes of stock. I focused on selling quality products and had dozens of product ideas, but inexperience and a bit of self-doubt held me back from executing them and going all in. Many of these ideas became “viral,” generating millions for those who acted swiftly. Deciding to get a job (which at the end lasted just a few months) and closing the business resulted in huge missed opportunities. This was a painful experience that taught me the importance of acting on ideas quickly, trusting my gut, and going after my own targets with conviction.

Ending University: I wasn’t sure what I wanted, but I knew exactly what I didn’t want
Ending University: I wasn’t sure what I wanted, but I knew exactly what I didn’t want

As I was ending my time in Durham, I felt even more confused. Instead of learning about influencing people and selling, I realized I had in-depth knowledge about neuroscience, psychophysics, and the human eye. Good to know in academia, but completely useless in the real world. During this period, I was also exposed to a subculture of online marketers who operated outside the norms of mainstream society. The sense of freedom in this subculture was extremely appealing and became an important aspect of my personality. I received offers for consulting jobs in London, but having experienced assessment centers and observed the corporate culture, I realized that I was a contrarian who wouldn’t fit in well. I decided to forgo the expected path of a prestigious corporate job and instead joined a small financial brokerage, where I focused on selling over the phone with a strong emphasis on commission-based compensation. At the time, it felt like a setback, moving from two prestigious academic institutions to a role where most of my colleagues had skipped university altogether.

From top academia to boiler room cold calling
From top academia to boiler room cold calling

What initially felt like a professional setback in the financial brokerage turned out to be another valuable learning experience. I found myself in a high-pressure environment where selling and closing deals were crucial. At this stage, all I knew thanks to past experience was selling and performing to reach a target – I never tried anything else! While this sounds exciting (and it was), this was essentially a boiler room. After several months, I was promoted and had the chance to work directly under the owner, a veteran in the financial industry and sales. I gained extensive knowledge about motivating a sales team and mastering the art of closing deals. However, I was frustrated by the many inefficiencies in the company’s operations. Along with two other employees with similar views, and thanks to our naivety and youth, we set a deadline for ourselves to leave the company and start our own.

2016
“If you sell 1, you can sell 10″… Betting on myself as a digital nomad
“If you sell 1, you can sell 10″… Betting on myself as a digital nomad

Looking back, it was somewhat predictable that my colleagues backed down and didn’t take the leap to start a company as we agreed, but in my case, I mentally already made the decision. The deal and commitment to myself to leave was already sealed – so I had no other choice but to leave and march into the unknown! With no prior knowledge of building a product or service, I turned to offering my expertise as a freelancer online: pitch development, lead gen, sales messages, anything and everything sales/marketing related. Winning my first client gave me the boost of confidence to realize my goal of travelling, I knew that if I can close 1 client, I can close 10. I also knew that travelling and need to finance my lifestyle would give me just enough pressure to start turning freelancing into a business. It was a leap into the unknown when I decided to start traveling just months after leaving my job, with almost no savings and only one non-recurring client. The pressure from my family, who urged me to stay for the security of a stable job, made the decision even harder—they, like most families, naturally wanted what felt safest for me. Given the sparse income at the beginning, I opted for a cost-effective destination with beautiful beaches: I left for solo journey to Romania’s coastline!

Building my remote lead generation agency and doubling client businesses
Building my remote lead generation agency and doubling client businesses

On my last day in Romania, I met a group of like-minded guys who were also running online businesses. We connected instantly and decided to travel together, primarily across Europe. Over the next 4-5 years, I lived in Romania, Poland, Hungary, Spain, Portugal, England, and Ukraine, with brief stays in other countries. This chance encounter was pure luck, but it changed my future dramatically. While I made connections before, I still traveled alone. However, seeing that these guys were ahead of me made me realize that to grow, I needed to be surrounded by the right people. It turned out to be both a significant turning point and an immensely enjoyable journey! During this period, I honed my expertise in lead generation for B2B SaaS companies. We consistently delivered outstanding results with cold outreach, routinely doubling revenue of SaaS companies, and sometimes achieving even more. As the volume of projects grew, I began to bring in team members to manage the workload. Eventually, I built my agency up to a team of eight people and started focusing only on B2B SaaS lead generation projects.

2021
The transition from agency (done-for-you) to done-WITH-you
The transition from agency (done-for-you) to done-WITH-you

After several years of managing done-for-you projects and serving hundreds of satisfied clients, I realized it was time for a change. I came to understand that the done-for-you agency model was not always the most effective for clients and limited the number of people I could impact. To better support founders in their growth, I needed a more flexible approach. I significantly downsized my team, leveraged my years of experience, and developed a training program that focuses on assisting clients, while we still help 1-on-1 with implementation. We also expanded our scope to include other B2B industries. This shift marked the transition to a done-with-you model and the launch of The Sales Ecosystem (first version). With this new approach, we are able to deliver faster, more effective results, allowing clients to take greater control of their business and fostering healthier, more productive relationships.

2022
I decided to “Practice what you preach” as I built a portfolio of companies
I decided to “Practice what you preach” as I built a portfolio of companies

After working with hundreds of founders, businesses, and individual sales reps from companies like Indeed, Palantir, Lectra, IQVIA, Zscaler, Harness, and Desseti, I built a financial war chest that allowed me to diversify into various online ventures. I also launched new online projects to continuously test and refine my lead generation strategies, applying them not only to client work and Yantle, but to my own private businesses. I’ve always believed that relying solely on selling “sales” (Yantle) isn’t the best way to gauge what truly works, so I wanted to learn quicker and continuously bring more value to clients with what works right now. Some of these were commercial successes, some not so much, and some are still running today. These ventures included a financial advisory service, a running gear brand with distribution in the UK, a competitor research SaaS, and a vegan chocolate brand—manufactured in Italy with a custom recipe and formulation—that unfortunately fell through after a year of planning and investment! Operating these brands alongside Yantle allows me to diversify revenue streams and test new strategies, which I can apply directly to client projects.

2024
Yantle today is in a different league… Better results, faster, for less
Yantle today is in a different league… Better results, faster, for less

Our done-with-you approach is constantly improving and evolving, allowing us to serve a greater number of clients more effectively, delivering better results in a shorter timeframe. The launch of SEF 2.0, which is still actively refined (now at version 2.4, technically speaking), has been a significant milestone. We have surpassed 450 satisfied clients and developed our own SaaS platform to help clients execute the sales playbooks we help them to implement in their business. Directly within our engagements, we’ve driven hundreds of thousands in revenue and, through our systems/learning, contributed to millions in revenue.

Values

Accountability

At Yantle, we're fully committed to ensuring our clients achieve their goals. We provide everything needed to get you over the finish line—tools, resources, systems, knowledge, and unwavering support. Sales is about performance, and we take personal responsibility for your success, feeling accountable for delivering the results you need. However, because we go all in, we also expect our clients to take accountability for their share of the engagement, working with us as partners to maximize the outcome.

Mastery

Mastery is at the core of what we do. We continually refine our skills by working on private projects, working closely with clients, staying on top of client work, and consistently researching and testing new tools. This relentless pursuit of excellence ensures that we not only master our craft but also stay at the cutting edge of sales strategies. By doing so, we’re able to immediately pass this knowledge onto our clients, empowering them with the latest insights and techniques for success.

Good faith partnerships

We believe in building lasting professional relationships, often forming friendships with clients that span years. By creating strong alliances, we understand that your success is our success. Every engagement is approached in good faith, always prioritizing what’s best for the client and focusing on delivering real value. To us, every client is a valued partner, and we are committed to achieving mutual growth and shared victories.


Team

David Kanika  |  Founder

David personally works on all client projects, firmly believing that his direct involvement is key to delivering the best results and highest quality of service.


Blake Hammond  |  Yantle Growth Advisor

Blake, a Charlotte native, earned his Finance degree from East Carolina University with an impressive 3.8 GPA. After building a successful career in finance, he discovered a passion for technology sales and made the leap into the tech industry. Now at Yantle, Blake is enthusiastic about helping businesses transform their outbound strategies and reach new heights. When he's not working, Blake can be found biking the trails, exploring Charlotte’s vibrant neighborhoods with his dog, and actively engaging with his local community.


Growth Support

To support our high-touch approach to client projects, we also have three dedicated members who work diligently behind the scenes. Their responsibilities are divided between marketing activities and non-strategic client support. This includes managing technical setups for clients, addressing non-consulting issues, following up with clients who may have fallen behind to help execute their growth plans, and resolving any account-related problems. This essential support enables us to concentrate fully on client projects, ensuring we deliver outstanding results and maintain a high level of service.

From our clients

If you're tired of relying on referrals, experiencing constant ups and downs in your business, and lacking a reliable process to consistently generate new clients, we're here to guide you every step of the way.

Book a discovery session today and find out if we our sales framework is good fit for your business

At Yantle, we specialize in increasing our clients' lead flow using cold email and LinkedIn.

ADDRESS

71-75 Shelton Street, Covent Garden, WC2H 9JQ, UK

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