The 20/60/20 rule of high-converting outbound sales messages

Learn the exact same method we use to consistently generate between 20-40% reply rates.

  • Instantly improve outbound sales campaigns
  • Generate more meetings and sales
  • Personalize at scale without extra investment


What Our Clients Say

"We were able to generate leads, appointments, and useful conversations, just as to build a wide pool of potential clients we can nurture and sell to"

Ivan Borovikov

''Launching our first outbound email campaign, we've received valuable support from Yantle to set up and optimize our campaigns. Just after launching and without any iterations, we were able to achieve above industry average metrics''

Nicholas Thiade


What’s Inside?


A very simple and easy to understand, yet powerful, lead generation and personalization framework.


Templates that will form a solid basis and foundation for your campaigns. Simply use the provided materials, edit, and apply it in your business.

Underlying Principles

You will be not only given the framework and templates, but also the underlying principles that makes this technique successful. 

From the Author

David Kanika

"Hello and thank you for considering the 20/60/20 Framework. I've worked with companies of all sizes on their lead generation, from small startups to large organizations. As simple as it sounds - in many cases their sales teams faced similar challenges. Getting in front of the right person, engaging them, generating a response, and then booking meeting represents a daily struggle for a SDR working at almost any job! Over time I started to notice different patterns and principles that would distinguish between a winning campaign, and a losing one. The 20/60/20 rule is one of these techniques. Grab it today for free and learn from the mistakes I did!"

~ David Kanika | Founder 

Start Generating 20-40% Reply Rates From Your  Outbound Sales Campaigns