I decided to “Practice what you preach” as I built a portfolio of companies

After working with hundreds of founders, businesses, and individual sales reps from companies like Indeed, Palantir, Lectra, IQVIA, Zscaler, Harness, and Desseti, I built a financial war chest that allowed me to diversify into various online ventures. I also launched new online projects to continuously test and refine my lead generation strategies, applying them not only to client work and Yantle, but to my own private businesses. I’ve always believed that relying solely on selling “sales” (Yantle) isn’t the best way to gauge what truly works, so I wanted to learn quicker and continuously bring more value to clients with what works right now. Some of these were commercial successes, some not so much, and some are still running today. These ventures included a financial advisory service, a running gear brand with distribution in the UK, a competitor research SaaS, and a vegan chocolate brand—manufactured in Italy with a custom recipe and formulation—that unfortunately fell through after a year of planning and investment! Operating these brands alongside Yantle allows me to diversify revenue streams and test new strategies, which I can apply directly to client projects.