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Cold emailing: The complete step-by-step guide to set up and warm up a new email address

Transcript:

Hi and welcome to today’s lead generation training. In this video, I will talk about how to sit up and warm up your new e-mail address for cold e-mail campaigns. In this video, you will discover the step by step process to set up and warm up your new e-mail. How to avoid blacklists and spam folders and also how to protect your main domain and its reputation. If you never heard about Yantle, we work with our clients to give them more qualified leads and sales to build a reliable and scalable sales process.

And also to have more control over their sales process so they can focus on other areas of the business while we help them with building their pipeline. If you are completely new to the world of cold e-mailing or outbound lead generation. What we will do is we will create a new domain which is similar to your existing domain, and we will create an email address associated with a domain to do the outreach. But let’s start with understanding of why doing these steps is important.

Firstly, you need to get a new domain to protect your IP and domain reputation. If you don’t do this, there’s a risk that you will damage your existing main business domain in terms of the implications. If you have the reputation damaged, it will influence your SEO and also it can influence how your emails perform. What it means in practical terms, your e-mails will end up in spam folders. It’s very likely that you will get blacklisted and your emails will not be delivered to your recipients.

And this includes not only cold prospects, this includes people you speak to on a daily basis, your customers, your clients or anyone else you’re talking to via e-mail. Secondly, we need to warm up the new email address because it has low reputation. There isn’t any history of traffic of ingoing and outgoing emails. Once you start sending high volume of emails on a regular basis, this will raise red flags with e-mail companies as being suspicious if they see such a sudden increase in activity.

This usually signals maybe a spammer or someone doing something not completely legal. And that’s why they’re trying to be very careful about the limits and the progression of traffic of email addresses. So they make sure that before they allow high volume of sending, there is a history of ingoing and outgoing messages from that email address. And here are the key steps of getting this process done. Number one, we will get a new domain. Then we will get a G suite account.

Then we will work on authenticating your domain. We will do the warmup, testing and then some e-mail, housekeeping and good practices in terms of how you write the emails to make sure you are compliant in that way. So let’s start with the new domain. So when it comes to getting a new domain, it should be similar to your existing domain to protect your brand’s reputation. And also, that it doesn’t seem very suspicious. So if you if you have a domain, for example, or tools dot com, you really don’t want to start sending cold emails from a completely different Web site.

Because because there is a disconnect and people will simply think this is extremely suspicious and so on. So you want to really appear that you’re sending in from the same brand. The new domain should be similar in name to your existing Web site to protect your brand reputation. If you sent e-mails from a new domain, which is similar to your existing domain, then this will not raise a lot of suspicion. But if you have a Web site and you start sending calls, e-mails from a completely different Web site, people will see the disconnect between maybe the links you are placing in the email and the e-mail address.

And this will straight away tell people something is not OK here. There are a few different easy tricks how you can get the name of your new domain to be very similar in name to your existing Web site. For instance, one by changing the extension, this is probably the easiest one. So let’s say our existing original domain is SEO tools that come the new Web site. The new domain name can be SEO tools .co, SOE toold .io, or you can do a prefix, for example, get.

And so the new domain can be get SEO tools dot com. Before you purchase the new domain, check it for blacklists, just to make sure that the history of the domain is OK. Maybe someone didn’t use this in the past for called e-mailing or some bad SEO practices. And it’s OK in Google’s eyes. Next you want to buy it, Of course. I prefer to use GoDaddy, but you can use any domain registrar. And lastly, we will create the redirection to your main domain from the newly bought Web site.

Setting up your redirection is extremely easy. Simply, you have to go to your domain settings, scroll down and you will see the redirection and you want to do temporary redirect and you will just type the name of your existing Web site. This means anytime someone wants it clicks on your new domain. Or maybe they will try to figure out who you are from your e-mail address, they will be automatically sends to your existing domain. This way you don’t have to create your Web site and you’ll have to do any extra things around your new domain.

Simply it is set the way this. Next will create a Gsuite account, G-suit is perfect for cold emailing because it is inexpensive, this easy to use and the way you want to use this. We want to fill out all the details as if we are intending to use it for not for normal day to day business communication. So filling out details include your image. And also later we will be adding our signature. Next is authentication here. We will do a number of very easy steps, although technical steps, to let email providers know that the e-mail is not forged and that the message is really being sent from the person who claims to be sending the message.

So we will look at SPF, authentication, DKIM and DMARC authentication if we are using G suite, we do have to do the DKIM authentication, but I will leave all the links in the description below simply what you have to do. Go to those links as I am showing on a screen. You want to copy the record and go into your GoDaddy account. You will click on your domain, manage DNS settings and you will add the text record for the both authentication met.

So now we have the new domain. We have the e-mail address, and now we want to start generating some traffic on the e-mail address to appear that we are, in fact, using this e-mail address for a long time, or at least relatively frequently. So let’s start with setting up a process for receiving e-mails to your mailbox. And the best way to do this is by signing up to two Web sites or blogs that have some high frequency of messaging.

And you want to sign up to at least or subscribe to at least 10 to 12 of these. And I like to go to Grant Cardone, PR Daily and BuzzFeed quizzes because I know they send really quite a lot of e-mails. It will start generating at least incoming traffic to your mailbox. But of course, this is not enough because what builds really the reputation and trust of your of your new address is the back and forth communication. So not only when someone messages you, but also when you send them back and so forth.

So to do this, there are two ways you can go about this. One is manual. And second one is automatic. When we talk about the manual approach, I would say it would take around two weeks and you want to build up the frequency relatively slowly. So maybe it will send three e-mails there, one, and then you will add two to three e-mails everyday until we go to around 12 e-mails per day. If possible, do this using business e-mail addresses.

So you e-mail someone, you e-mail a business e-mail address and they send you a message back and you reply. And again, you want to have a number of these conversations going. So it really appears that you are communicating with someone on a daily basis. One way how you can get it going quite easily is by switching your normal work slash business communication to your new email address. A second way. How to do this? You can simply be a freelancer to manage your e-mail account and then you can find a number of different freelancers who will be sending e-mails to your main freelancer in charge of your address.

And they will keep up the communication on a daily basis for a couple of days or as I said maybe two weeks. And this way you will build up the traffic in terms of e-mails coming in and also e-mails going out of your of your account. And lastly, the automatic approach is, for instance, using a tool like Lemlist, and they have actually a warm up feature on their platform. And this means you can go and plug your e-mail into Lemlist. list and it’ll automatically send and receive e-mails in a network of other people who are using their warm up feature.

And this will give you also over a clean and transparent view of how are your emails being sent. Do they end up in spam or what was the frequency? So it is also a way you can use in addition to manual approach or you can completely go just for the automatic approach. Unfortunately, Lemlist, they don’t offer this feature under a free trial. So you do have to pay for that. But I think it is a really great value for money.

And Lemlist itself is a good cold e-mailing a tool. So maybe you can start paying them an upgrade and use Lemlist straight away for your call e-mailing. I think the value is is right there in terms of their paid plans as well. The next stage is testing. And once you have been warming up your e-mail for around two, two and a half weeks, you want to now start testing. If your e-mail address is performing well and it was ready to be used for your cold e-mail campaign.

One way, how you can do this is through email-tester dot com and simply you will copy the e-mail address they provide to you. And you’ll plug it into your new e-mail address and you will send an e-mail. Then you analyze the results. If you see that it’s showing you some some problems, then you want to address that in case some problems keep coming up. And you are not sure why. And mail-tester is showing everything’s fine yet you still keep seeing problems.

You should consider using a tool like glockapps, which will give you more in-depth look into your e-mail situation. This is a paid tool, but it could be worth using just to uncover whether you are doing something wrong or maybe if there are some underlying technical problems you need to address or maybe whatever, you have to abandon this called e-mail domain altogether. Maybe getting a new one. And now we move into the last step. So at this stage, you have already ga ood e-mail address, which is warmed up and is pretty much ready to go because you’ve been sending e-mails for at least two, three weeks at this stage.

So now what we want to prevent is that the recipients will actually mark your e-mail as spam. And this can very, very quickly undo all your work you’ve done up to this point. And I’ve seen cases where someone would create a new e-mail address for for called e-mailing maybe in a month. They receive somewhere between two to four spam complaints and they’ve been blacklisted. And it was extremely hard to recover the domain. So that’s why it’s very important that you don’t fail on this last hurdle where the people you want to reach out to find your e-mails as spam and they will market as spam because then everything you’ve done up to this point will be essentially pretty, pretty useless.

So, number one, you want to have a really high quality list. And this means the prospects are relevant to your business and to your offer. So you have to keep in mind that the people you reach out to will really benefit from your offer. Of course, not everyone will reply. Not everyone will buy. But at least it should be something relevant and interesting for them. If it’s the opposite. If it’s something completely unrelated and something where they’re just not sure why you are even e-mailing them, they will simply mark it as spam.

Secondly, the e-mail should be concise and to the point people should really would in few seconds understand who you are, what you want and why you’re writing to them if they receive a wall of text. Of course, they are more likely to simply click spam or to block you. Next, you want to employ some good copywriting. So that means, as I said, being relevant, you want to use personalization. So you have done some research on your prospects and you can reference something that will be relevant in terms of why you are reaching out to them.

Maybe it is a pain point you are able to see on the Web site, some news, some industry event or something along those lines. Lastly, you should use the unsubscribe button while we don’t use unsubscribe button all the time and all our cold e-mail campaigns. I think if you’re starting out, it is always better to use it just again to prevent being marked as spam. So I think you should be creative in and the way you use it.

Maybe you should. You should say something some something witty towards the end end of the email. Not cute. Not to be overly smart, but something something something maybe that will make them smile and maybe, you know, they should reconsider unsubscribing or maybe tell them, you know, just just click this button and I will stop e-mailing you. So if you can make it funny, if we can make it a little bit unusual, but not again, as I said, not too cute.

Then then that will work. Sometimes I see pretty rude unsubscribe buttons along the lines of, you know, if you want to stay poor, unsubscribe and so on. I really don’t recommend this because people simply hate this kind of messaging.

And then you want to also use the font a little more. So maybe, you know, it’s not so noticeable, but still visible. And secondly, so the main focus is on the body of the email and on your copy. And that’s it for today. Thanks so much for watching. If you want to receive more training and videos on Prospecting, Lead Generation and sales, I will leave more links and videos at the end of this, of this training.

But if you’re also interested in creating better call e-mails, make sure to check out our training called the 20/60/20 rule of copywriting. It is a very simple framework where we describe how we generate anywhere between 20 to 40 percent reply rates on our cold email campaigns, and it’s completely free. So while you wait for the other videos, make sure to go to the description below and to click the first link. It will take you to the Web site and you can download it and then go back to finish watching more videos.

So once again, thanks so much for your time and I’ll see you next time.


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