Ultimate VR Sales Guide: Master Outbound & Cold Emailing

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Exploring the world of Virtual Reality (VR) sales isn’t for the faint of heart, especially when you’re diving into outbound sales and cold emailing. With the VR market expected to soar to $12.1 billion by 2024, it’s clear that there’s a goldmine waiting for those who can effectively tap into it. I’ve spent years mastering the art of cold outreach in this dynamic industry, and I’m here to share the secrets that have helped me and my clients stand out in a crowded marketplace. Let’s explore how to craft cold emails that not only get opened but also convert, propelling your VR business to new heights.

The basics of high-converting outbound sales system for Virtual Reality

Overview of the Virtual Reality Competitor World

Why Selling Virtual Reality Is Getting Harder

The Virtual Reality (VR) market is booming, expected to reach $12.1 billion by 2024. But with growth comes competition.

More players are entering the scene, making it tougher for any single VR business to stand out.

In my journey with outbound sales and cold emailing in the VR space, I’ve seen firsthand how saturated it can get.

To excel, understanding the competitor world is crucial.

Understand Buying Motivators for the Virtual Reality Buyer

Get Deep Understanding of Day-to-Day Pains and Goals

Every VR buyer has unique challenges and aspirations. By delving into these, you can tailor your outreach to speak directly to their needs.

This personalized approach significantly boosts your cold emailing success rates.

Be Clear on the Organization’s Goals

Organizations invest in VR for various reasons. Whether it’s training, marketing, or product development, aligning your pitch with their overarching goals is key.

This alignment shows you’re not just selling a product, but offering a solution to their specific challenges.

Understand the Virtual Reality Buying Process

The Typical Decision-Making Committee/Structure for Virtual Reality Purchases

VR purchases usually involve multiple stakeholders.

You might be dealing with IT heads, training managers, or C-level executives. Knowing who calls the shots accelerates the sales cycle.

Meet Them Where They Are lead generation in the VR domain means engaging prospects on their preferred platforms.

Whether it’s LinkedIn, industry forums, or Tech conferences, being present in these spaces increases your visibility and credibility.

Align Your Sales Copy with Prospects’ Motivations

Crafting your sales copy to resonate with VR buyers’ motivations is crucial.

Highlight how your VR solutions address their specific pains and goals. This relevance is what will make your cold emails stand out and convert.

Build Reliable and Accurate Lists

Sales Navigator

For targeted lead generation, I rely on LinkedIn’s Sales Navigator.

This tool allows me to build highly accurate and reliable lists of potential VR buyers, making my outbound sales efforts more . With Sales Navigator, I can filter prospects based on industry, company size, and even technology use, ensuring that my cold emails reach the most relevant inboxes.

Cold emailing copywriting for Virtual Reality: the essentials

When diving into the competitive world of VR, getting your cold emailing strategy right is crucial for lead generation and sales. It’s not just about reaching out; it’s about making a memorable impact from the first line to the last. Here’s a breakdown of the essentials for crafting compelling cold emails that stand out.

Persuasive Subject Lines Specific to Virtual Reality

First impressions matter, especially in outbound sales. I’ve learned that subject lines need to grab attention instantly. With VR, leveraging the cutting-edge aspect or offering an irresistible glimpse into how it can transform the recipient’s world works wonders. Phrases like “Unlock a New Reality” or “Experience the Future of Interaction” spark curiosity and open rates.

Short and Brief Intro Lines

Once the email is opened, the battle is half won. The next step? Keep them reading. I make my intro lines punchy and to the point. Stating a relatable problem or intriguing fact about VR right off the bat shows I’ve done my assignments and I’m not here to waste their time.

Relevant, Concise Copy

The body of the email is where the real persuasion happens. I keep it relevant, focusing on how VR can address their specific needs or goals. I use bullets or short paragraphs to highlight key points, making the email easy to scan. And always, I make sure every word earns its place in my copy, dropping any fluff that doesn’t serve the end goal: to get them interested in what VR can do for them.

Show Them Something New About Virtual Reality

What sets an email apart in a crowded inbox? Showing them something they haven’t seen before. In my emails, I share insights, recent advancements, or untapped opportunities in VR that resonate with their industry or interest. This not only positions the email as valuable but also demonstrates my expertise and the innovative potential of VR.

Interest-Based Call to Action

Finally, the call to action. It’s not just a close; it’s an invitation to a conversation tailored to their interests. Whether it’s a demo of a VR platform, a case study, or a simple chat about the future of VR in their field, my CTA is always specific, compelling, and directly tied to the subject matter discussed in the email. It’s about making it as easy as possible for them to take the next step in exploring what VR can offer.

By focusing on these essentials, I’ve honed my strategy in cold emailing for VR. It’s about capturing attention, maintaining interest, and eventually, driving action. The key is always to remain adaptive, testing different approaches to see what resonates best with potential leads in the dynamic area of virtual reality.

Cadence structure

In the fast-evolving world of virtual reality, designing an cadence structure is key to successful outbound sales and lead generation. Let’s jump into the essentials.

How Many Emails Should You Send?

In my experience, less is often more. But, when it comes to cold emailing for virtual reality products, striking the right balance is crucial. Research suggests that a sequence of 3 to 7 emails yields the best results. This range provides ample touchpoints to build recognition without overwhelming your prospects.

I’ve found that starting with a strong, value-packed initial email followed by a mix of follow-ups enriches the conversation and keeps your VR product top of mind.

How Long Should Your Cadence Be?

Timing plays a crucial role in the effectiveness of an outbound sales strategy. Spacing your emails 2 to 3 days apart ensures your message stays fresh without becoming a nuisance.

In total, a cadence length of 2 to 4 weeks allows enough time to convey your VR product’s value proposition comprehensively. This timing aligns with the average decision-making process in technology purchases, making it highly relevant for VR lead generation.

Embrace the Multi-Channel Approach

Relying solely on email can limit your outreach potential. Incorporating a multi-channel approach enhances your chances of engaging with prospects. Platforms like LinkedIn, Twitter, and even industry-specific forums can provide additional touchpoints. By combining these channels, you’re more likely to reach your lead in their preferred habitat, making a connection that feels natural and welcomed.

Smart, Personalized Automation

In modern digital era, personalization is not just a luxury; it’s expected. Using smart automation tools allows you to tailor your messages based on the recipient’s industry, role, and past interactions with your content. This level of personalization can significantly increase your open and response rates.

Tools like CRM software and platforms like Outreach or Salesloft enable you to automate parts of your cadence while maintaining a personal touch. These tools use data to craft emails that speak directly to the recipient’s needs and pain points, making cold emails feel anything but cold.

Incorporating personalized automation into your multi-channel strategy ensures your message is consistent and relevant across all platforms, maximizing your impact in the virtual reality sales world.

Conclusion

Start Small

When I first dipped my toes into the world of outbound sales and cold emailing for Virtual Reality, I quickly learned the power of starting small.

It’s tempting to launch a massive campaign right off the bat.

But in my experience, smaller, more focused outreach efforts often yield better results.

This approach allows me to fine-tune my strategy based on actual data and feedback.

A/B Test

One of the cornerstones of my strategy is constant A/B testing.

This isn’t just about tweaking email subjects or call-to-action phrases.

It’s about systematically testing every aspect of my outreach, from the timing of emails to the tone of the message.

A/B testing helps me understand what resonates best with my target audience in the VR space.

And trust me, even the smallest changes can lead to significant improvements in response rates.

Provide Value with Every Touchpoint

Every email I send, every call I make, every interaction I have, I always ask myself, “Am I providing value?”

In the area of lead generation and sales, it’s crucial to remember, each touchpoint is an opportunity to build trust and establish credibility.

Whether I’m sharing insights on the latest VR trends or offering a personalized demo, ensuring that I’m offering something valuable has been key to my success.

By focusing on providing value, I not only increase my chances of a response but also lay the groundwork for a fruitful relationship.

Embracing this mindset has allowed me to navigate the competitive world of VR sales with confidence and achieve better outcomes.

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