How to avoid spam folders when cold emailing: 3 things you need to do

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Hi and welcome to another video. This is David from Yantle. Today, I want to talk about spam folders and how to avoid them, how to make sure if you send Cold emails, they go directly to the inbox and basically how to really create high quality cold emails campaigns that will be not flagged by email service providers. If you send Cold emails and they end in the spam folder, I think it is one of the most frustrating things, mostly because you probably invested a lot of time and energy, money, resources, all these different things to put together a really great campaign.

And if it ends in the spam folder, all the previous effort you made is going to be wasted. There’s absolutely no return on investment. And I think optimizing your email so they don’t end up in a spam filter is one of the most important things you can do if you want to be successful in cold emails campaigns. But let’s talk about people who are starting with cold emails. They want to make sure they will not end up in this pretty bad situation and how they can do proactive measures to make sure that the emails they send will not end in the

the spam folder. So point number one, you want to prepare and warm up your new domain and your email address. So I made an entire video on how to do this. It is almost 20 minutes long and I will link it in the description. But shortly you want to make sure your domain is authenticated, it’s warmed up and also that it displays all the signs of a normal domain, not set up for Cold emailing if you’re interested in improving your cold emails we have a free resource called the 20, 60, 20 rule of copywrighting.

It is the exact process that gets us between 20 to 40 percent reply rates and our cold email campaigns. You can now access the same methodology that we successfully applied in more than one hundred and twenty done for you client projects, in SaaS companies, in manufacturing companies, agencies, but also with consultants in the IT space, finance or marketing. If you’re a B2B business, this is for you. It includes the most important copywriting principles that consistently generate new leads with real examples, but also templates that you can start using right away.

So if you’re interested in attracting and closing more projects with Cold emails in your business, download our resource. It’s completely free. Simply go to the description box below and click on the first link to get it right.

Now, in terms of authentication, there’s some technical stuff you have to do in your DNS settings. As I said, I linked it. It term of warm up. You want to create traffic of emails going in and out of your mailbox and there are several tools that can do this. For example, Lemlist has the warm up tool where simply you put your email and it will automatically generate traffic between people in the network. And lastly, you want to make sure everything set up correctly.

I think the best place to set up your email is using G suite. So make sure you fill out all the information like your name, company, name, address, phone number. So basically it is an actual full fledged profile. The second way, how to avoid landing in the spam folder is simply not being spam by your readers. So this sounds pretty obvious and quite logical, but actually a lot of people create emails that are really enticing people to simply click spam.

So how to write emails that are not going to be like this? Firstly, I think you should be reaching out only to people that are relevant. And this can be in two ways. So firstly, if your product and service is really aligned to their business on their needs, then of course this will be relevant. Secondly, you can also send emails to people who in the past subscribed to your newsletter or something like that. So this will be not necessarily newsletter emails, but you are trying to pitch people who already made some sort of contact with you.

Next, you can be even more relevant by not just showing them that your service is aligned to their business or the industry, but you can actually provide even more information about their company in your sales email copy. So this requires some time and some investment. If you want to hire someone or do it yourself, you need to invest the time to make sure that you show them in your email that you know their situation and you can help them to solve their problems.

So, again, if someone receives an email like this, it creates quite a different impression if you are just blasting people with something completely irrelevant. And lastly, I suggest you also include the unsubscribe button, but this applies really to companies or to people in specific situations. So number one, if you are new to Cold emails and you are probably unlikely, very good at writing the copy, you want to give them the option to click unsubscribe instead of just flagging you as a spam or blocking you.

So this will create a good option for people if they are not interested to simply do it this way instead of telling maybe their their Gmail or some other service provider that this person is completely irrelevant and I don’t want to hear from them again. The second scenario where I see your unsubscribe button to be used in a good way is if you are sending emails which basically don’t follow the advice I gave before. And the list is not targeted, you don’t do enough research and or maybe you do, but you’re not sure if your service will be interesting, maybe you you’re testing a new approach or a new service or product.

So in this case, it you’re not sure I would also suggest to include the unsubscribe button. So if people are not interested, they can simply unsubscribe instead of being pretty much forced to indicate that what you’re saying is spam because it’s not relevant. And the last way how you can avoid going to spam is simply through not giving any unusual signals to the e-mail service providers. So some unusual signals can be maybe you’re sending out one e-mail per day and then you go to three hundred or five hundred a week or or a hundred per day.

These unusual spikes will be indicators that something is going on and the email service providers are going to flag you as spam. So one way to avoid it is that you can ramp up your sending volume. And again, there are many tools, many cold emails tools that basically are integrated with this kind of a warm up future where you don’t have to go from zero to 10 and do it manually, but simply every day you will send maybe one or two more emails until you ramp up to these numbers and then you are able to increase the numbers more radically so you can maybe send from fifty to seventy five hundred and so on.

But the first steps are very important. You want to really gradually build up numbers. And also this is going to allow you to see the responses of people. If you see that, you send a couple of emails per day over maybe a week and you can have no responses, of course, then it gives you a good opportunity to adjust your approach and you will not burn the leads. And also, you will not give such a negative impression to the email service providers that maybe you send thousand emails, but no one responds and maybe 50 people flagged as spam.

So it is very important for for many reasons to gradually ramp up the numbers, to not flag your your account in any negative way. Whether that is just unusual activity or because of a big spike on negative responses. And lastly, we have a bonus. I’m sure if you search this topic on Google or YouTube or different places, you probably came across a number of lists of forbidden words that the e-mail service providers will basically automatically sent you to spam if you include these words.

Now, it is true that some words are probably more negative than other words, but I came across some lists with like two or three hundred words. And I think a lot of it is really not true. There are some words you should really avoid, some obvious ones, like using all the free stuff like this for free by this and pretty much anything using like financial terms related to banking, because these words are often linked to scams. So if you write a really good HIGH-QUALITY email and you include some words I found on these lists, like, I don’t know, obligation, things like this, I really don’t think it is going to trigger these spam filters and you’ll end up in the spam folder.

So I think the bottom line is that if you avoid the most obvious words like bankruptcy, credit cards, bank account loan and things like this, which are notoriously linked to fraud, then you should be fine. If you include some of the other words that you probably find on these lists, like free and obligation, I think that should be fine. As I say, we send a lot of emails and when we use this these kind of four words in a context of a well researched and relevant email, we don’t see any increase in spam folders or any negative impact on the cold emails.

But again, don’t take this as a fact. Go out and test yourself on a small sample size and adjust your course based on that. So that’s all for today. I really hope you enjoyed the video. If you did, please subscribe. So you are notified of more videos like this in the future. And also, if you are interested in more cold email advice, we have a resource that’s completely free and it is called the Twenty Six Twenty Rule of copywriting.

And it is basically the exact system we use to get between 20 to 40 percent reply rates on our cold emails campaigns. So if that sounds interesting, the link isn’t a description. Let’s click on it and you’ll be able to get it completely for free. So thank you so much for watching and I’ll see you next time.


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