After working with 350+ clients on launching tens of thousands of cold emails, I came to a few realizations:
- Personalization matters a lot, for most products/services, it’s essential
- Most businesses aren’t selling at high enough contract value to justify in-depth personalization and time investment for every account
- No, little, or surface-level personalization leads to suboptimal outcomes
That’s why I published a step-by-step guide (including a simple hack) on how to:
- Reduce your time personalizing cold emails by 70-80%
- Easily outsource the entire prospecting and research process (and significantly reduce costs)
- Generate 40% more reply rates by demonstrating that you understand your prospect, their pain points, and aligning your pitch accordingly