If you want to have any success with outbound sales (i.e. cold email and LinkedIn), you need to stop doing this:

Relying on the same templates you find online that everyone else is using, following sales advice from 2021, using canned subject lines, just as using surface-level personalization.

Things are changing extremely quickly. 

And the barrier to entry has never been lower. 

Finding prospects, their contact information, and spamming contacting them has never been easier.

Here’s a question – what do you get if you mix poor (or questionable) sales habits with automation tools and AI copywriting?

I think you know the answer…

If you keep doing what everyone else is doing, you will never stand out in this sea of noise, and you will not get the positive response you want. 

I really want you to get serious on this.

If you don’t have the time or resources to run ads or multi-year SEO programs, chances are your “goals”, whatever financial, business, family or freedom milestone you’re shooting for, are drifting away from you.

Quickly.

If you’re thinking about cutting corners with rehashed sales strategies, here’s what you can expect:

• Minimal success (and even lower than what you’re used to now)
• Massive opportunity cost
• Frustration and doubt
• Always trying the new shiny thing you read online

I also thought I could “hack” and systemize my way out of doing the hard work.

Let’s rewind to around 2019 – 2020. 

Seems not long ago – but in the “internet marketing” world, it’s ages ago. 

My approach to outbound sales was rooted in systems only. 

Let’s say I ran a cold outreach campaign for my client.. 

…and we got great results for them – great!

Now let’s use the email sequence that performed so well, templatize it, and reuse across different segments, products, and clients.

Sounds logical right? People respond to it, let’s make some tweaks, and reuse it!

But here is the problem:

The results were never the same.

What I failed to realize back then was that I am simply rehashing templates.

They were good, but still templates.

We still achieved good results, but not the exceptional results I wanted.

It didn’t make sense.. “people responded to this before… why isn’t it working now?”

Instead of scaling my agency and running everything on autopilot, I had to figure out how to replicate the success without simply replicating what we’re doing all the time.

Meaning: I had to stop being lazy.

This is why I want to share this with you.

Innovation is the key to initiating successful sales conversations.

Innovate what you offer, how you offer it, and how you sell it.

If I could go back in time, my focus would be on innovating and testing everything we did in the business.

The breakthrough came when I started to think about my and my client’s business in a different way.

I started to look at every single aspect and ways to innovate – to stand out.

Then I decided to repeat this process on a continuous basis. 

Nothing was static. 

Everything had to be tested, improved, and retested. Again and again.

Let’s bring this back to your business – 

Let me ask you this: are you dedicating enough time to create:

• Unique angles in your sales strategy?
• Unique angles in your marketing strategy?
• Superior positioning vs your competition? 
• Finding new markets that will buy from you?
• New ways to capture attention in your outbound sales? 
• Ways to deliver more value at every touchpoint?
• Genuine value and not just wanting to sell and take from your prospects?
• Ways to sell to multiple decision-makers? 
• Add-on products / services?
• Recurring offer? 
• Better terms / guarantees?

We work with clients on addressing these points. 

But if at this time you’re not thinking about these, picking some points from the list above is a good place to start.

In 2023 we must innovate what we do across the board.

Relying on outdated sales advice doesn’t work.

Trying to blindly copy-paste what has worked before (for example the way I tried) doesn’t work anymore.

Being unique in your offer, positioning and sales approach is ultimately what is going to create a meaningful sales conversation.

I guarantee there are tens to tens of thousands of other businesses offering exactly what you offer.

Standing out and innovating will have a profound impact:

• More meaningful conversations with your prospects
• Bringing more value in the marketplace
• Category leadership
• And if you document what you do, thought leadership

You don’t have to keep running against a brick wall the way I did. 

I want you to win – start focusing on innovation in the 3 major categories (what you do, how, and how you sell it) – and I promise you will have more quality conversations, more often.

Your business depends on this.